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Title Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and the Wharton Future of Advertising Innovation Network.
Author Wind, Yoram
Published Hoboken, NJ : John Wiley & Sons, 2016
Detail xxiv, 261 p. : ill. ; 24 cm
Subject
 
 
Added Author Hays, Catharine, 1958-, Jt.auth
Source Types Book
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