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Title Power brands : measuring making, and managing brand success / Hajo Riesenbeck and Jesko Perrey.
Author Riesenbeck, Hajo
Published Weinheim : Wiley-VCH, 2009
Edition 2nd rev.and enhanced ed
Detail xviii, 348 p. : color illustrations ; 25 cm
Subject
Added Author Perrey, Jesko, jt.auth
Source Types Book
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