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Title Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.
Author Ferrell, O.C
Published Mason, Ohio : South-Western/Thomson Learning, 2002
Edition 2nd ed
Detail 469 p. ; 26 cm
Subject
Added Author Hartline, Michael D., jt. auth
  Lucas, George H., jt. auth
Source Types Book
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