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Source Types
Book
Title
Essentials of services marketing : concepts, strategies, & cases
Author
Hoffman, K. Douglas.
Published
Fort Worth : Harcourt College Publishers, 2002.
Call Number
658.8 Ho699E 2002
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Services marketing
Author
Bateson, John E. G.
Published
Canada : South-Western, 2011.
Call Number
658.8 Ba329S 2011
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Author
Bateson, John E. G.
Author
Bateson, John E.G., jt. auth (1)
Bateson, John E. G. (1)
Hoffman, K. Douglas (1)
Hoffman, K. Douglas, Jt.auth (1)
Subject
Service industries -- Marketing (2)
Customer services (1)
Publish year
2011 (1)
2002 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)