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Source Types
Book
Title
Planning Media Strategy and imagination
Author
Donnelly, William J, author.
Published
Upper Saddle River, N.J. : Prentice Hall, 1996.
Call Number
659 Do685P 1996
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Transmedia marketing : from film and TV to games and digital media
Author
Zeiser, Anne.
Published
New York ;London :Focal Press, 2015.
Call Number
302.230688 Ze47T 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author
Katz, Helen.
Published
New York ; London : Routledge, 2017.
Call Number
659 Ka19M 2017
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Spending advertising money in the digital age : how to navigate the media flow
Author
Pringle, Hamish.
Published
London ;Philadelphia :Kogan Page,2012.
Call Number
659.1 Pr957S 2012
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Promotional cultures : The rise and spread of advertising, public relations, marketing and branding
Author
Davis, Aeron.
Published
Cambridge : Polity Press, 2013.
Call Number
302.2 Da261P
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Mass media -- Marketing
Author
Davis, Aeron (1)
Donnelly, William J, author (1)
Katz, Helen (1)
Marshall, Jim,1955- (1)
Pringle, Hamish (1)
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Subject
Advertising -- Management (1)
Advertising -- Social aspects (1)
Advertising media planning (1)
Communication and culture (1)
Communication and culture -- Case studies (1)
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Publish year
2017 (1)
2015 (1)
2013 (1)
2012 (1)
1996 (1)
Source Types
Book (5)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (5)