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Source Types
Book
Title
Creating powerful brands
Author
De Chernatony, Leslie, 1953-.
Published
Amsterdam : Butterworth-Heinemann, 2011.
Call Number
658.827 De278C
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
From brand vision to brand evaluation : strategically building and sustaining brands
Author
Chernatony, Leslie de.
Published
Oxford : Butterworth Heinemann, 2001.
Call Number
658.827 Ch521F
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
From Brand Vision to Brand Evaluation : the strategic process fo growing and strengthening brands
Author
Chernatony, Leslie de.
Published
Amsterdam ; Boston : Butterworth-Heinemann, 2010.
Call Number
658.827 Ch521F
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Nation branding : concepts, issues,practice
Author
Dinnie, Keith.
Published
Amsterdam : Elsevier Butterworth-Huinemann, 2008.
Call Number
658.827 Di585N
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types
Book
1
Subject
Product management
Brand name products
Brand name products
Product management
Author
Chernatony, Leslie de (2)
De Chernatony, Leslie, 1953- (1)
Dinnie, Keith (1)
McDonald, Malcolm, jt.auth (1)
Wallace, Elaine, jt.auth (1)
Subject
Brand name products (4)
Product management (4)
Trademarks (2)
Globalization (1)
International economic relation (1)
Publish year
2011 (1)
2010 (1)
2008 (1)
2001 (1)
Source Types
Book (4)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (4)