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Source Types
Book
Title
Advertising and integrated brand promotion
Author
O''Guinn, Thomas C.
Published
Mason, OH :South-Western, Cengage Learning,2015.
Call Number
659.11 Og34A 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising and integrated Brand promotion/ Thomas C. O' Guinn, Chris T. Allen, Richard J. Semenik
Author
O' Guinn, Thomas C.
Published
AustraliaThomson2003
Call Number
659.1 OG35A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types
Book
1
Subject
Advertising
Advertising
Advertising
Advertising media planning
Advertising
Author
Allen, Chris T (1)
Allen, Chris T. (1)
O'' Guinn, Thomas C (1)
O'Guinn, Thomas C. (1)
Semenik, Richard J (1)
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Subject
Advertising (2)
Advertising media planning (2)
Branding (Marketing) (1)
Publish year
2015 (1)
No date (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)