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Title
YouthNation : building remarkable brands in a youth-driven culture / Matt Britton.
Author
Britton, Matt
Published
Hoboken, New Jersey : John Wiley & Sons, 2015
Detail
xxv, 292 p. : ill. ; 24 cm
Subject
Young adult consumers.
(+)
Marketing.
(+)
Advertising.
(+)
Target marketing.
(+)
Young adults
--
Attitudes.
(+)
Young adults
--
Conduct of life.
(+)
Young adult consumers.
(+)
Brand name products.
(+)
Branding (Marketing).
(+)
Business.
(+)
Source Types
Book
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
ชั้น 5 หมวด 800, 900, หนังสือภาษาอังกฤษ, นวนิยาย, เรื่องสั้น, เยาวชน
658.827 Br862Y 2015
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