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Source Types
Book
Title
Beyond advertising : creating value through all customer touchpoints
Author
Wind, Yoram.
Published
Hoboken, NJ : John Wiley & Sons, 2016.
Call Number
659.1 Wi763B 2016
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Integrated advertising, promottion, and marketing communications
Author
Clow, Kenneth E.
Published
Boston :Pearson,2016.
Call Number
659.1 Cl648I 2016
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types
Book
1
Subject
Communication in marketing
Advertising
Advertising
Communication in marketing
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
1
1
1
Publish year
2016
Author
Baack, Donald,Jt.auth (1)
Clow, Kenneth E. (1)
Hays, Catharine, 1958-, Jt.auth (1)
Wind, Yoram (1)
Subject
Advertising (2)
Communication in marketing (2)
Customer relations (1)
Publish year
2016 (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)