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Source Types
Book
Title
Marketing value metrics : a new metrics model to measure marketing effectiveness
Author
McDonald, Malcolm.
Published
London :Kogan Page ,2014.
Call Number
658.80072
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The marketing performance blueprint : strategies and technologies to build and measure business success
Author
Roetzer, Paul, 1978-.
Published
Hoboken, NJ :Wiley, 2014.
Call Number
658.802 Ro719M 2014
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Book
1
1
1
Subject
Marketing -- Management
Publish year
2014
2014
2014
Author
McDonald, Malcolm (1)
Roetzer, Paul, 1978- (1)
Subject
Marketing -- Management (2)
Marketing -- Cost effectiveness (1)
Strategic planning (1)
Publish year
2014 (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)