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Source Types
Book
Title
Creating powerful brands in consumer, service and industrial markets
Author
De Chernatony, L.(Leslie).
Published
Oxford ; Boston [Mass.] :Elsevier/Butterworth-Heinemann,2003.
Call Number
658.827 De278C 2006
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author
Katz, Helen.
Published
New York ; London : Routledge, 2017.
Call Number
659 Ka19M 2017
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Marketing / planning library and information services/ by Darlene E. Weingand
Author
Weingand, Darlene E.
Published
Engle wood, ColoradoLibraries Unlimited A Division of Greenwood Publishing Group, Inc.1999
Call Number
.021.7 WE423M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Supply chain management : strategy, planning, and operation
Author
Chopra, Sunil.
Published
Upper Saddle River, New Jersey : Pearson, 2010.
Call Number
658.721 Ch549S 2010
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Supply Chain Management : Strategy, Planning, And Operations/ Sunil Chopra, Peter Meindl
Author
Chopra, Sunil
Published
Upper Saddle River, New JerseyPearson/Prentice-Hall2004
Call Number
658.721 CH549S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Marketing -- Planning
Author
Allen, Chris T. (1)
Avraham, Eli (1)
Boyd, Linzi (1)
Bradley , John (1)
Carlson, Kurt A, Jt.auth (1)
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Subject
Marketing -- Management (4)
Strategic planning (4)
Advertising media planning (3)
Branding (Marketing) (3)
Marketing (2)
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Book (20)
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (20)