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Source Types
Book
Title
Essentials of services marketing : concepts, strategies, & cases
Author
Hoffman, K. Douglas.
Published
Fort Worth : Harcourt College Publishers, 2002.
Call Number
658.8 Ho699E 2002
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Services marketing
Author
Bateson, John E. G.
Published
Canada : South-Western, 2011.
Call Number
658.8 Ba329S 2011
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author
Schultz, Mike, 1974-.
Published
Hoboken, NJ : Wiley, 2013.
Call Number
658.8 Sc387P 2013
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Industries
Subject
Service industries -- Marketing
Author
Bateson, John E.G., jt. auth (1)
Bateson, John E. G. (1)
Doerr, John E.,jt.auth (1)
Frederiksen, Lee W.,jt.auth (1)
Hoffman, K. Douglas (1)
more...
Subject
Service industries -- Marketing (3)
Branding (Marketing) (1)
Customer services (1)
Marketing (1)
Publish year
2013 (1)
2011 (1)
2002 (1)
Source Types
Book (3)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)