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Source Types Book
TitleAdvertising, promotion : Supplemental aspects of integrated maketing communications/ Terence A. Shimp
AuthorShimp, Terence A.
PublishedAustraliaThomson/Southwestern2003
Call Number658.82 SH556A
Locationสำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types Book
Title Advertising and promation : an integrated marktin communications perspective
AuthorBelch, George E.
PublishedNew York, NY :McGraw-Hill,2015.
Call Number659.1 Be427A 2015
Locationสำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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