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Source Types
Book
Title
Contemporary brand management
Author
Johansson, Johny K.
Published
Thousand Oaks, California ;London :SAGE, 2015.
Call Number
658.827 Jo65C 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising and integrated brand promotion
Author
O''Guinn, Thomas C.
Published
Mason, OH :South-Western, Cengage Learning,2015.
Call Number
659.11 Og34A 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Marketing -- Planning
Publish year
2015
Author
Allen, Chris T. (1)
Carlson, Kurt A, Jt.auth (1)
Johansson, Johny K. (1)
O'Guinn, Thomas C. (1)
Semenik, Richard J. (1)
Subject
Advertising (1)
Advertising media planning (1)
Branding (Marketing) (1)
Branding (Marketing) -- Management (1)
Strategic planning (1)
Publish year
2015 (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)