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Source Types
Book
Title
Advertising and integrated brand promotion
Author
O''Guinn, Thomas C.
Published
Mason, OH :South-Western, Cengage Learning,2015.
Call Number
659.11 Og34A 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising and promotions : an integrated brand approach
Author
Semenik, Richard J.
Published
[Mason, OH] : South-Western, Cengage Learning, 2012.
Call Number
659.1 Se471A 2012
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Page :
1
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Subject
ADVERTISING
Source Types
Book
1
Author
Semenik, Richard J.
Subject
Advertising
Advertising
Advertising
Author
Semenik, Richard J. (2)
Allen, Chris T. (1)
O'Guinn, Thomas C. (1)
Subject
Advertising (2)
Advertising media planning (1)
Branding (Marketing) (1)
Sale promotion (1)
Publish year
2015 (1)
2012 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)