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Source Types
Book
Title
Measuring marketing : 110+key metrics every marketer needs
Author
Davis, John A.
Published
Singapore : John Wiley & Sons, 2013.
Call Number
658.8 Da262M 2013
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
MARKETING METRICS : 50+ METRICS EVERY EXECUTIVE SHOULD MASTER
Author
Farris, Paul W., Author.
Published
Upper Saddle River, N.J. : Wharton School Publishing, 2006.
Call Number
658.83 Fa246M 2006
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Marketing -- Research
Source Types
Book
1
Subject
Marketing -- Mathematical models
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Author
Bendle, Neil T., Author (1)
Davis, John A. (1)
Farris, Paul W., Author (1)
Pfeifer, Phillip E., Author (1)
Reibstein, David J., Author (1)
Subject
Marketing -- Mathematical models (2)
Marketing -- Evaluation (1)
Marketing -- Research (1)
Marketing research (1)
Publish year
2013 (1)
2006 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)