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Source Types
Book
Title
The competitive advantage of customer centricity : using customer centricity to deliver sustainable success
Author
Sathit Parniangtong.
Published
Bangkok : Sasin Graduate institute of Business Administration of Chulalongkorn University, 2010.
Call Number
658.812 Sa253C
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Author
Metz, Adam.
Published
New York :McGraw-Hill,2012.
Call Number
658.812 Me596S 2012
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Managing customer relationships : a strategic framework
Author
Peppers, Don.
Published
Hoboken, NJ : John Wiley & Sons, 2011.
Call Number
658.812 PE424M 2011
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Launch : how to quickly propel your business beyond the competition
Author
Stelzner, Michael A.
Published
Hoboken, NJ :John Wiley & Sons,2011.
Call Number
658.8 St824L
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
MARKETING -- MANAGEMENT
Source Types
Book
Subject
Customer relations -- Management
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Author
Metz, Adam (1)
Peppers, Don (1)
Rogers, Martha (1)
Sathit Parniangtong (1)
Stelzner, Michael A. (1)
Subject
Customer relations -- Management (4)
Branding (Marketing) (1)
Business networks -- Management (1)
Consumers'' preferences (1)
Industrial promotion (1)
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Publish year
2012 (1)
2011 (2)
2010 (1)
Source Types
Book (4)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (4)