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Source Types
Book
Title
Advertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Author
Belch, George E.
Published
BostonMcGraw - Hill2002
Call Number
659.1 BE427A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Sports Sponsorship and Marketing Communications : A European Perspective/ Wim Lagae
Author
Lagae, Wim
Published
Harlow, EnglandFinancial Times Prentice Hall2005
Call Number
796.0698 LA172S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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