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Source Types
Book
Title
Case theory in business and management : reinventing case study research
Author
Gummesson, Evert, 1936-.
Published
London : SAGE, 2017.
Call Number
658.57 Gu974C 2017
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author
Katz, Helen.
Published
New York ; London : Routledge, 2017.
Call Number
659 Ka19M 2017
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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1
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Subject
BUSINESS -- RESEARCH
Publish year
2017
2017
Author
Gummesson, Evert, 1936- (1)
Katz, Helen (1)
Subject
Advertising media planning (1)
Business -- Research -- Methodology (1)
Management -- Research -- Methodology (1)
Marketing channels (1)
Mass media and business (1)
Publish year
2017 (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)