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Source Types
Book
Title
Handbook of CRM :achieving excellence in customer management /Adriam Payne
Author
Payne, Adrian
Published
Amsterdam ; Burlington, MAElsevier ; Butterworth-Heinemann2006
Call Number
658.812 PA346H
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The future of competition :co - creating unique value with customers /C.K. Prahalad, Venkat Ramaswamy
Author
Prahalad, CK
Published
Boston, Mass.Harvard Business School Press2004
Call Number
658.4 PR898F
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Customer relations
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Payne, Adrian (1)
Prahalad, CK (1)
Ramaswamy, Venkat (1)
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Economic Value added (1)
Relationship marketing -- Management (1)
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