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Source Types
Book
Title
Advertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Author
Belch, George E.
Published
BostonMcGraw - Hill2002
Call Number
659.1 BE427A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising, promotion : Supplemental aspects of integrated maketing communications/ Terence A. Shimp
Author
Shimp, Terence A.
Published
AustraliaThomson/Southwestern2003
Call Number
658.82 SH556A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Book
Subject
Sale promotion
Sale promotion
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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n.d.
n.d.
Author
Belch, George E (1)
Belch, Michael A (1)
Shimp, Terence A (1)
Subject
Advertising (2)
Sale promotion (2)
Communication in marketing (1)
Communication marketing (1)
Direct marketing (1)
Publish year
No date (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)