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Source Types
Book
Title
Media strategies for Marketing places in crisis : improving the image of cities, countries and tourist destinations
Author
Avraham, Eli.
Published
Oxford : Burrerworth-Heinemann, 2008.
Call Number
338.47910688 Av963M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Place Branding : glocal, virtual and physical ldentities, constructed, imagined and experienced
Author
Govers, Robert.
Published
Hampshire : Palarave Macmillan, 2009.
Call Number
338.47910688 Go721P
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types
Book
Subject
Place marketing
Place marketing
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Author
Avraham, Eli (1)
Govers, Robert (1)
Ketter, Eran, jt.auth (1)
Subject
Place marketing (2)
Tourism -- Marketing (2)
Advertising media planning (1)
Place marketing -- United Arab Emirates -- Dubayy (Emirate) -- case studies (1)
Tourism -- United Arab Emirates -- Dubayy (Emirate) -- Case studies (1)
Publish year
2009 (1)
2008 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)