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Title Consumer behavior : building marketing strategy / Del I.Hawkins, David L. Mothersbaugh.
Author Hawkins, Del I
Published Boston : McGraw-Hill Irwin, 2010
Edition 11th ed
Detail xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Subject
 
 
Added Author Mothersbaugh, David L., jt.auth
Source Types Book
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