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Title The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity / Nathalie Laidler-Kylander and Julia Shepard Stenzel.
Author Laidler-Kylande, Nathalie, 1965-
Published San Francisco : Jossey Bass,  c2014
Detail xviii, 214 p. ; 24 cm
Subject
 
Added Author Stenzel, Julia Shepard, 1964-, ed
Source Types Book
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