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Source Types
Book
Title
Contemporary advertising /William F. Arens, Michael F. Weigold, Christian Arens
Author
Arens, William F.
Published
BostonMcGraw-Hill Irwin2008
Call Number
659.1 AR681C\2008
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Contemporary advertising and integrated marketing communications
Author
Arens, William F.
Published
New York : McGraw-Hill Irwin, 2011.
Call Number
659.1 AR681C 2011
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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1
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Author
Weigold, Michael F
Arens, Christian
Subject
Advertising
Author
Arens, Christian (2)
Arens, William F (2)
Weigold, Michael F (2)
Subject
Advertising (2)
Publish year
2011 (1)
No date (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)