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Source Types
Book
Title
Adertising and promotion management/ John R. Rossiter, Larry Percy
Author
Rossiter, John R.
Published
New YorkMcGraw - Hill1987
Call Number
695.1 RO835A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Retail Fashion promotion and advertising/ Mary Frances Drake, Janice Harrison, Spoone, Harbert Greenwald
Author
Drake, Mary Frances
Published
New YorkMacmillan1992
Call Number
687.0688 DR763R
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Promotion management and marketing communications/ Terence A. Shimp
Author
Shimp , Terence A.
Published
ChicagoDryden Press1990
Call Number
658.82 SH556P
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising & promotion : Supplemental aspects of integrated marketing communications/ Terence A. Shimp
Author
Shimp, Terence
Published
AustraliaThomson2003
Call Number
658.82 SH556A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Graphic workshop, innovative promotions that word : a quick guide to the essentials of effective design
Author
Cyr, Lisa L.
Published
Gloucester, Mass. : Rockport, 2006.
Call Number
741.60688 CY997G
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Sales promotion
Author
Cyr, Lisa L (1)
Drake, Mary Frances (1)
Greenwald, Herbert, 1912 (1)
Percy, Larry (1)
Rossiter, John R (1)
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Subject
Advertising (2)
SALES PROMOTION (2)
Sales promotion (2)
ADVERTISHING FASHION (1)
ADVERTISING (1)
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Publish year
2006 (1)
No date (4)
Source Types
Book (5)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (5)