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Source Types
Book
Title
The tyranny of the market : why you can't always get what you want
Author
Waldfogel, Joel.
Published
Cambridge, Mass. : Harvard University Press, 2007.
Call Number
381 WA163T
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Managing customer relationships : a strategic framework
Author
Peppers, Don.
Published
Hoboken, NJ : John Wiley & Sons, 2011.
Call Number
658.812 PE424M 2011
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Consumers preferences
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Peppers, Don (1)
Rogers, Martha (1)
Waldfogel, Joel (1)
Subject
Consumers'' preferences (2)
Customer relations -- Management (1)
Free enterprise (1)
Information storage and retrieval systems -- Marketing (1)
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Publish year
2011 (1)
2007 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)