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Source Types
Book
Title
Destination brands : managing place reputation
Author
Morgan, Nigel, ed.
Published
Amsterdam : Elsevier, 2011.
Call Number
338.4791 DE476
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Media strategies for Marketing places in crisis : improving the image of cities, countries and tourist destinations
Author
Avraham, Eli.
Published
Oxford : Burrerworth-Heinemann, 2008.
Call Number
338.47910688 AV963M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Place Branding : glocal, virtual and physical ldentities, constructed, imagined and experienced
Author
Govers, Robert.
Published
Hampshire : Palarave Macmillan, 2009.
Call Number
338.47910688 GO721P
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
TOURISM
Subject
Tourism -- Marketing
Author
Avraham, Eli (1)
Govers, Robert (1)
Ketter, Eran (1)
Morgan, Nigel (1)
Pride, Roger (1)
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Subject
Tourism -- Marketing (3)
Place marketing (2)
Adverstising -- Tourism (1)
Advertising media planning (1)
Place marketing -- United Arab Emirates -- Dubayy (Emirate) -- Case studies (1)
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2011 (1)
2009 (1)
2008 (1)
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Book (3)
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)