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Source Types
Book
Title
Marketing services : compting through quality/ Leonard L. Berry, A. Parasuraman
Author
Berry, Leonard L.
Published
New YorkThe Free Press1991
Call Number
658.8 BE534M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Service Marketing/ Roland T. Rust , Anthony J. Zahorik , Timothy L. Keiningham
Author
Rust . Roland T.
Published
U.S.AHarper Collins College Publishers 1996
Call Number
658.8 RU971S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Services, Marketing and Management/ Audrey Gilmore
Author
Gilmore, Audrey
Published
New DelhiResponse Books2003
Call Number
658.8 GI488S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Service industries -- Marketing
Subject
CUSTOMER SERVICE
Author
Berry, Leonard L (1)
Gilmore, Audrey (1)
Keiningham , Timothy L (1)
Parsuraman, A (1)
Rust . Roland T (1)
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Subject
CUSTOMER SERVICE (3)
SERVICE INDUSTRIES -- MARKETING (3)
MARKETING (1)
MARKETING -- MANAGEMENT (1)
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)