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Source Types
Book
Title
Promotional cultures : The rise and spread of advertising, public relations, marketing and branding
Author
Davis, Aeron.
Published
Cambridge : Polity Press, 2013.
Call Number
302.2 DA261P
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
International public relations : negotiating culture, identity and power
Author
Curtin, Patricia A.(Patricia Ann), 1955-.
Published
Thousand Oaks : SAGE Publications, 2007.
Call Number
659.2 CU978I
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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1
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Subject
Communication and culture
Subject
Public relations
Author
Curtin, Patricia A, 1955- (1)
Davis, Aeron (1)
Gaither, Thomas Kenneth (1)
Subject
Public relations (2)
Advertising -- Social aspects (1)
Communication and culture (1)
Communication and culture -- Case studies (1)
Culture and globalization (1)
more...
Publish year
2013 (1)
2007 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)