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Source Types
Book
Title
The human brand : how we relate to people, products, and companies
Author
Malone, Chris, 1969-.
Published
San Francisco, CA : Jossey-Bass, 2013.
Call Number
658.8342 MA257H
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers
Author
Ingwer, Mark.
Published
New York : Palgrave Macmillan, 2012.
Call Number
658.8343 IN55E
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Breakthrough food product innovation : through emotions research
Author
Lundahl, David.
Published
Amsterdam : Elsevier/Academic Press, 2012.
Call Number
641.072 LU962B
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Psychological aspects
Subject
Consumer behavior
Consumer behavior
Author
Fiske, Susan (1)
Ingwer, Mark (1)
Lundahl, David (1)
Malone, Chris, 1969- (1)
Subject
Consumer behavior (3)
Consumer satisfaction (1)
Customer relations -- Psychological aspects (1)
Emotions (1)
Food -- Psychological aspects (1)
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Publish year
2013 (1)
2012 (2)
Source Types
Book (3)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)