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Source Types
Book
Title
Strategic integrated marketing communication : theoty and practice
Author
Percy, Larry.
Published
Amsterdam : Elsevier, 2008.
Call Number
658.802 PE431S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Mobile marketing : achieving competitive advantage through wireless technology
Author
Michael, Alex.
Published
Amsterdam : Butterworth-Heinemann, 2006.
Call Number
658.872 MI621M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Author
Belch, George E.
Published
BostonMcGraw - Hill2002
Call Number
659.1 BE427A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising and promotion : an integrated marketing communications perspective
Author
Belch, George E.
Published
Boston Burr Ridge, IL:McGraw-Hill, 2007.
Call Number
659.1 BE427A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Sports Sponsorship and Marketing Communications : A European Perspective/ Wim Lagae
Author
Lagae, Wim
Published
Harlow, EnglandFinancial Times Prentice Hall2005
Call Number
796.0698 LA172S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Communication in marketing
Subject
Communication in marketing
Communication in marketing
Author
Belch, George E (1)
Belch, Michael A (1)
Belch, George E (1)
Belch, Michael A (1)
Lagae, Wim (1)
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Subject
Communication in marketing (5)
Sale promotion (2)
Advertising (1)
Advertsing (1)
Sports -- Economic aspects (1)
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Publish year
2008 (1)
2007 (1)
2006 (1)
No date (2)
Source Types
Book (5)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (5)