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Source Types
Book
Title
Adertising and promotion management/ John R. Rossiter, Larry Percy
Author
Rossiter, John R.
Published
New YorkMcGraw - Hill1987
Call Number
695.1 RO835A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising & promotion : Supplemental aspects of integrated marketing communications/ Terence A. Shimp
Author
Shimp, Terence
Published
AustraliaThomson2003
Call Number
658.82 SH556A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Page :
1
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Subject
SALES PROMOTION
Subject
Advertising
Advertising
Publish year
n.d.
Author
Percy, Larry (1)
Rossiter, John R (1)
Shimp, Terence (1)
Subject
Advertising (2)
Sales promotion (2)
Communications in marketing (1)
Direct marketing (1)
Publish year
No date (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)