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Source Types
Book
Title
Gender, culture, and consumer behavior
Author
Otnes, Cele C., ed.
Published
New York : Routledge, 2012.
Call Number
658.8342 GE325
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers
Author
Ingwer, Mark.
Published
New York : Palgrave Macmillan, 2012.
Call Number
658.8343 IN55E
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Breakthrough food product innovation : through emotions research
Author
Lundahl, David.
Published
Amsterdam : Elsevier/Academic Press, 2012.
Call Number
641.072 LU962B
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
BEHAVIOR
Subject
Consumer behavior
Publish year
2012
2012
Author
Ingwer, Mark (1)
Lundahl, David (1)
Otnes, Cele C (1)
Tuncay-Zayer, Linda (1)
Subject
Consumer behavior (3)
Consumer behavior -- Cross -- Cultural studies (1)
Consumer satisfaction (1)
Consumption (Economics) -- Social aspects (1)
Customer relations -- Psychological aspects (1)
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Publish year
2012 (3)
Source Types
Book (3)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)