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Source Types
Book
Title
Brand Bible : the complete guide to building, designing, and sustaining brands
Author
Millman, Debbie, ed.
Published
Beverly, Mass. : Rockport Publishers, 2012.
Call Number
658.827 BR817
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Consumer-brand relationships : theory and practice
Author
Fournier, Susan, ed.
Published
London : Routledge, 2012.
Call Number
658.8343 CO758
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Darwin's brands : adapting for success
Author
Halve, Anand Bhaskar, 1995-.
Published
Los Angeles : SAGE, 2012.
Call Number
658.827 HA197D
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Branding (Marketing)
Publish year
2012
Author
Breazeale, Michael (1)
Fetscherin, Marc (1)
Fournier, Susan (1)
Halve, Anand Bhaskar, 1995- (1)
Millman, Debbie (1)
Subject
Branding (Marketing) (2)
Brand name products (1)
Brand name products -- India (1)
Branding (Marketing) -- India (1)
Consumer''s preferences -- India (1)
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Publish year
2012 (3)
Source Types
Book (3)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)