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Source Types
Book
Title
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
Author
Scott, David Meerman.
Published
Hoboken, NJ : John Wiley & Sons, 2013.
Call Number
658.872 SC425N 2013
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
International economics and bussiness : nations and firms in the global economy
Author
Beugelsdijk, Sjoerd,1976-.
Published
Cambridge : Cambridge University Press, 2013.
Call Number
337 BE566I 2013
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Promotional cultures : The rise and spread of advertising, public relations, marketing and branding
Author
Davis, Aeron.
Published
Cambridge : Polity Press, 2013.
Call Number
302.2 DA261P
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Relations
Publish year
2013
2013
Author
Beugelsdijk, Sjoerd, 1976- (1)
Davis, Aeron (1)
Scott, David Meerman (1)
Subject
Public relations (2)
Advertising -- Social aspects (1)
Communication and culture (1)
Communication and culture -- Case studies (1)
International business enterprises (1)
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Publish year
2013 (3)
Source Types
Book (3)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)