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Title
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
Author
Peppers, Don
Published
Hoboken, NJ : John Wiley & Sons, 2011
Edition
2nd ed
Detail
512 p. : ill. ; 26 cm
Subject
Customer relations
--
Management.
(+)
Consumers' preferences.
(+)
Relationship marketing.
(+)
Marketing information systems.
(+)
Information storage and retrieval systems
--
Marketing.
(+)
Added Author
Rogers, Martha, jt.auth
Source Types
Book
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
ชั้น 5 หมวด 800, 900, หนังสือภาษาอังกฤษ, นวนิยาย, เรื่องสั้น, เยาวชน
658.812 Pe424M 2011
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