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Title Essentials of services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.
Author Hoffman, K. Douglas
Published Fort Worth : Harcourt College Publishers, 2002
Edition 2nd ed
Detail 569 p. : ill. ; 24 cm
Subject
Added Author Bateson, John E.G., jt. auth
General information Includes index
Source Types Book
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