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Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Author Belch, George E
Published Boston Burr Ridge, IL: McGraw-Hill, 2007
Edition 7th ed
Detail 820 p. : ill. ; 28 cm
Subject
 
 
Added Author Belch, Michael A., jt. auth
Source Types Book
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