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Title Advertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Author Belch, George E
Published Boston McGraw - Hill 2002
Edition 6th ed
Detail 1 V. ill. 28 cm
Subject
 
 
Added Author Belch, Michael A. jt. auth
General information Includes bibliographical references and index
Source Types Book
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