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Title
Advertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Author
Belch, George E
Published
Boston McGraw - Hill 2002
Edition
6th ed
Detail
1 V. ill. 28 cm
Subject
Advertising
(+)
Sale promotion
(+)
Communication in marketing
(+)
Added Author
Belch, Michael A. jt. auth
General information
Includes bibliographical references and index
Source Types
Book
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
ชั้น 5 หมวด 800, 900, หนังสือภาษาอังกฤษ, นวนิยาย, เรื่องสั้น, เยาวชน
659.1 Be427A C.1
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