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Title Marketing for hospitality and tourism/ Philip Kotler , John Bowen , James Makens
Author Kotler , Philip
Published Upper Saddle River, N.J. Prentice - Hall 1996
Edition 1st ed. (1996) , 3rd ed.(2003)
Detail 704 p. ill cm
Subject
 
Added Author Bowen , John jt . auth
  Makens , James jt . auth
Source Types Book
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