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Title Advertising and integrated Brand promotion/ Thomas C. O' Guinn, Chris T. Allen, Richard J. Semenik
Author O' Guinn, Thomas C
Published Australia Thomson 2003
Edition 3rd ed
Detail 773 p. 28 cm
Subject
 
Added Author Allen, Chris T. jt. auth
  Semenik, Richard J. jt. auth
General information Includes bibliographical references and index
Source Types Book
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