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Title Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
Author McDaniel, Carl
Published South Melbourne, Victoria : South-Western, Cengage Learning, 2011
Edition 11th ed
Detail xxv, 777 p. : ill. ; 28 cm
Subject
Added Author Lamb, Charles W, Jt.auth
  Hair, Joseph F., Jt.auth
Source Types Book
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