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Source Types
Book
Title
Advertising and promotion : an integrated marketing communications perspective
Author
Belch, George E.
Published
Boston Burr Ridge, IL:McGraw-Hill, 2007.
Call Number
659.1 BE427A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
Author
Belch, George E.
Published
BostonMcGraw - Hill2002
Call Number
659.1 BE427A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Mobile marketing : achieving competitive advantage through wireless technology
Author
Michael, Alex.
Published
Amsterdam : Butterworth-Heinemann, 2006.
Call Number
658.872 MI621M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Strategic integrated marketing communication : theoty and practice
Author
Percy, Larry.
Published
Amsterdam : Elsevier, 2008.
Call Number
658.802 PE431S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Call Number
600 - Technology
Subject
Communication in marketing
Communication in marketing
Author
Belch, George E (1)
Belch, Michael A (1)
Belch, George E (1)
Belch, Michael A (1)
Michael, Alex (1)
more...
Subject
Communication in marketing (4)
Sale promotion (2)
Advertising (1)
Advertsing (1)
Target marketing (1)
more...
Publish year
2008 (1)
2007 (1)
2006 (1)
No date (1)
Source Types
Book (4)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (4)