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Source Types
Book
Title
Consumer behaviour in sport and events : marketing action
Author
Funk, C. Daniel.
Published
Amsterdam : Elsevier/Butterworth-Heinemann, 2008.
Call Number
658.8342 FU982C
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Sport promotion and sales management /Richard L. Irwin, William, A. Sutton, Larry M. McCarthy
Author
Irwin, Richard L.1957 -
Published
Champaign, ILHuman Kinetics2008
Call Number
659.29796 IR72S\2008
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Sports Sponsorship and Marketing Communications : A European Perspective/ Wim Lagae
Author
Lagae, Wim
Published
Harlow, EnglandFinancial Times Prentice Hall2005
Call Number
796.0698 LA172S
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Sports -- Marketing
Author
Funk, C. Daniel (1)
Irwin, Richard L, 1957 - (1)
Lagae, Wim (1)
McCarthy, Larry M, 1954 - (1)
Sutton, William Anthony, 1951 - (1)
Subject
Sports -- Marketing (3)
Communication in marketing (1)
Consumer behavior (1)
Sport -- Public relations (1)
Sports -- Economic aspects (1)
more...
Publish year
2008 (1)
No date (2)
Source Types
Book (3)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)