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Source Types Book
TitleHandbook of CRM :achieving excellence in customer management /Adriam Payne
AuthorPayne, Adrian
PublishedAmsterdam ; Burlington, MAElsevier ; Butterworth-Heinemann2006
Call Number658.812 PA346H
Locationสำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types Book
TitleThe future of competition :co - creating unique value with customers /C.K. Prahalad, Venkat Ramaswamy
AuthorPrahalad, CK
PublishedBoston, Mass.Harvard Business School Press2004
Call Number658.4 PR898F
Locationสำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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