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Source Types Book
TitleAdvertising and promotion : An integrated marketing communications perspective/ George E. Belch, Michael A. Belch
AuthorBelch, George E.
PublishedBostonMcGraw - Hill2002
Call Number659.1 BE427A
Locationสำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Source Types Book
TitleAdvertising, promotion : Supplemental aspects of integrated maketing communications/ Terence A. Shimp
AuthorShimp, Terence A.
PublishedAustraliaThomson/Southwestern2003
Call Number658.82 SH556A
Locationสำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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