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Source Types
Book
Title
Advertising & promotion : Supplemental aspects of integrated marketing communications/ Terence A. Shimp
Author
Shimp, Terence
Published
AustraliaThomson2003
Call Number
658.82 SH556A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Advertising, promotion : Supplemental aspects of integrated maketing communications/ Terence A. Shimp
Author
Shimp, Terence A.
Published
AustraliaThomson/Southwestern2003
Call Number
658.82 SH556A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Page :
1
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Language
eng
Subject
Direct marketing
Author
Shimp, Terence (1)
Shimp, Terence A (1)
Subject
Advertising (2)
Direct marketing (2)
Communication marketing (1)
Communications in marketing (1)
Sale promotion (1)
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)