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Title Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Author Arens, William F
Published New York : McGraw-Hill Irwin, 2011
Edition 13th ed
Detail 773 p. : ill. ; 28 cm
Subject
Added Author Weigold, Michael F., jt. auth
  Arens, Christian, jt. auth
Source Types Book
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