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Title Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
Author De Chernatony, Leslie, 1953-
Published Amsterdam : Butterworth-Heinemann, 2011
Edition 4th ed
Detail 483 p. : ill. ; 23 cm
Subject
 
Added Author McDonald, Malcolm, jt.auth
  Wallace, Elaine, jt.auth
Source Types Book
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